Connect your brand with people actively following rugby in the United States — across the matches, competitions, teams, statistics, stories and conversations shaping the game.
General sports platforms serve many different audiences. RFC is being built specifically for people who actively follow, play, coach, organize and support rugby.
That gives brands the opportunity to appear inside a focused rugby environment — not simply beside an occasional rugby article.
RFC is building its audience, coverage and fan tools now. For partners, that creates an opportunity to build alongside the platform as American rugby grows.
Figures captured October 23, 2026. Google Site Kit metrics cover 28 days; GoDaddy website views cover 7 days. Search impressions are appearances in Google Search, not website visits. Different platforms and reporting periods should not be treated as directly comparable.
RFC is designed for people connected to rugby across the United States.
RFC creates multiple ways for supporters to discover rugby, follow what is happening and return throughout the week.
News, analysis, explainers and search.
Fixtures, competition hubs and Match Centers.
Results, statistics, match coverage and social media.
New matches, new stories and the next rugby weekend.
RFC partnerships can go beyond traditional advertising. We can build campaigns around the moments, competitions and conversations rugby fans actively follow.
Put your brand around the complete match experience — from the moment supporters discover the fixture through the final result, analysis and social conversation.
Connect your brand with the places supporters return to throughout a competition — not just a single advertisement or one match weekend.
Have a product, event, initiative or story that needs something different? RFC can combine its editorial, data, digital and social capabilities around a campaign objective.
Tell us what you're trying to accomplish, who you're trying to reach and what success looks like. RFC can build around the objective.
Examples illustrate potential RFC commercial opportunities and do not represent current sponsorship relationships. Partnership availability and deliverables vary by campaign.
A campaign doesn't have to live in one place. Depending on the partnership, RFC can combine website visibility, social advertising, Match Centers, competition coverage and event coverage.
American rugby is entering a defining period. RFC is building the coverage, competition destinations, Match Centers, statistics and fan tools designed to follow that growth.
Brands don't have to wait for the biggest moments to arrive before becoming part of the journey.RFC can build opportunities around your campaign, audience and goals rather than forcing every advertiser into the same package.
Put your brand directly inside the Rugby Fan Central digital experience.
Extend selected campaigns into RFC's social channels and the wider rugby conversation.
Build sustained visibility around the areas of rugby your audience cares about.
Put your brand where fan attention is concentrated around important rugby moments.
Some of the best ideas don't fit inside a standard advertising package.
RFC partnerships can make sense for rugby organizations and for businesses looking to connect authentically with an active sports community.
RFC's editorial coverage is independent from its commercial partnerships.
Advertising does not guarantee editorial coverage, favorable reporting or influence over RFC journalism.
Sponsored and commercial content will be identified appropriately. Strong partnerships and trusted rugby coverage can — and should — exist together.
Tell us about your organization, who you're trying to reach and what you're trying to accomplish. We'll help determine what kind of RFC opportunity makes sense.
