Rugby Can Fill American Stadiums. Now It Has to Build American Rugby Fans

American rugby fans in a packed stadium representing the challenge of building a lasting U.S. rugby audience

America has shown that it will turn up for major rugby events. The harder challenge is turning that interest into a habit — and making the sport simple enough to follow that new supporters stay. American rugby has already proved it can sell a major event. On September 12, 68,173 people packed M&T Bank Stadium […]